Jana-Verena Gerhart
I am a consumer researcher and musician, fascinated by what goes on in the minds of consumers at the intersection of emotion, art and technology.
My research centers on the areas of (mixed) emotions, blockchain-based applications, and consumer privacy.
You find me as a postdoctoral researcher at the University of Gothenburg, Handelshögskolan.
Publications
Gerhart, J. V., & Oh, V. (2024). Mixed Emotions. In Elgar Encyclopedia of Consumer Behavior (pp. 211-215). Edward Elgar Publishing.
Gerhart, J.-V. (2024). A darkness shining in brightness: The role of mixed emotions in the contexts of consumer psychology and decision making (Publication No. HEB519391527) [Doctoral dissertation, Johannes Gutenberg University Mainz]. Mainz University Open Science. https://openscience.ub.uni-mainz.de/handle/20.500.12030/10404.
Violoncellist
Impression of our concert programs „Träume in der Belle Epoque“ (2024) & „Piazzolla!“ (premiering in 2025):
Further Information
Alumna of the Gutenberg Academy:
Alumna of the Falling Walls Program „Female Science Talents“:
Member of the European Blockchain Association, Tokenization & NFT Working Group: