Jana-Verena Gerhart
I am a consumer researcher and musician, fascinated by what goes on in the minds of consumers at the intersection of emotion, art and technology.
You find me as a postdoctoral researcher at the University of Gothenburg, Handelshögskolan.
Publications
Gerhart, J.-V., Senyuz, A., & Kamleitner, B. (2025). Awe helps NFTs: The added value of object-inspired awe for blockchain-based digital art. International Journal of Research in Marketing, 42(3, Part A), 626–643. https://doi.org/10.1016/j.ijresmar.2025.05.002
Gerhart, J. V., & Oh, V. (2024). Mixed Emotions. In Elgar Encyclopedia of Consumer Behavior (pp. 211-215). Edward Elgar Publishing.
Gerhart, J.-V. (2024). A darkness shining in brightness: The role of mixed emotions in the contexts of consumer psychology and decision making (Publication No. HEB519391527) [Doctoral dissertation, Johannes Gutenberg University Mainz]. Mainz University Open Science. https://openscience.ub.uni-mainz.de/handle/20.500.12030/10404.
Violoncellist
Impression of our concert programs “Träume in der Belle Epoque” (2024) & “Piazzolla!” (premiering in 2025):
Further Information
Alumna of the Gutenberg Academy: